2006/04/08: C2 Microsystems Names Dr. Jinxiang (Gene) Liu as President and CEO
SAN JOSE, CALIF. - April 8, 2006 - C2 Microsystems, Inc., the leading developer of fully programmable media processor for low cost, high performance and networked media,, today announced the appointment of Dr. Jinxiang (Gene) Liu as president and chief executive officer. Bringing many years of successful track record in the semiconductor industry, Dr. Liu will lead the company's strategy and execution in delivering its media microprocessor technology to the consumer and communication electronics market.
"The growing variety of home, business, and mobile electronic devices are driving the content providers, network service providers, and end-user device manufacturers to tackle the problem of delivering large amounts of multimedia content in multiple formats and resolutions ranging from portable devices to high definition panels. In addition, consumers are demanding that their content be easily accessible from and available on any media playing device they have. C2 Microsystems has developed the media microprocessor to solve this tough technical problem. "said Edmund Sun, Ph.D., founder of C2 Microsystems. "Dr. Liu's proven track record in taking semiconductor products to market and the insight for the industry will be a tremendous asset in building on our technology leadership to become the leading provider of choice for cross platform high definition entertainment."
Dr. Jinxiang (Gene) Liu, prior to joining C2 Microsystems, had held multiple marketing, sales, and general manager positions in Zoran Corporation, a leading fabless semiconductor design company in the digital home entertainment field, traded on NASDAQ. His last responsibility was the Senior Vice President and General Manager of the DVD Division of Zoran. He holds a Ph.D. degree in Physics from University of Minnesota.
"I am excited to join the stellar engineering team at C2 Microsystems, which is uniquely bringing both the vision and the technology for enabling the connected consumer electronics world, " said Dr. Liu. "I look forward to working with the team to extend the promise of C2 Microsystems technology throughout the consumer and communication electronics industries and turn that vision into reality."